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Search Engine Optimization is a very fluid and constantly changing area and it is vital to keep up to date by accessing the best articles and news to keep you informed on the latest news, trends, happenings events and signals issues by Google and Bing about search engines and SEO. The listings show below are updated every time you open the page so check back regularly to see what's new.
Success with websites and getting listed high up in the SERPS depends on the competitive ranking given to your site by the major search engines. This depends on on-page factors (quality, quantity, diversity and 'value' of the material) and off-page factors such as links and indirectly traffic and engagement by the user. SEO needs to be targeted for different kinds of search, including video search, blog search, image search, local search, news search, academic search and for the various search engines.
SEO is based a sound understanding of what people search for, how search engines work, the actual terms people use, the keywords all specifically related to the target audience. This affects the design of the page and the language used. The design also focuses on tactics to get the user to respond in the way intended. Promoting a site involves increasing the number of inbound links or backlinks, to the page.